V 1.0  —  Builder  —  Design Technologist  —  GTM Advisor

John Forbes.

I build enterprise software and systems, advise on go-to-market strategy, and make illustrations, zines, and (usually) tasty food. Currently a Member of the Technical Staff at Superhuman.

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Work
Iona CRM — open source CRM boilerplate with an AI agent.

Open Source

Iona CRM — open source CRM boilerplate with an AI agent.

2026 →
Bentos - shifting Coda from building blocks to solutions.

Coda

Bentos - shifting Coda from building blocks to solutions.

2023 →
ProjectOS with Netflix to enhance visibility and collaboration.

Netflix

ProjectOS with Netflix to enhance visibility and collaboration.

2022 →
ProductOS with Coinbase to scale and collaborate.

Coinbase

ProductOS with Coinbase to scale and collaborate.

2021 →
Scaling a goal tracking framework from 15 to 2,000 employees with Pinterest.

Pinterest

Scaling a goal tracking framework from 15 to 2,000 employees with Pinterest.

2021 →
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Writing
SEs are the future Homegrown apps amongst the B2B SaaS monocrop Building software applications without code The UX of homegrown apps Sound of Silence
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