ProductOS with Coinbase to scale and collaborate.

Coinbase is the leading digital currency platform where users can transact with cryptocurrencies like Bitcoin and Ethereum. In 2021 alone, they IPO’d and grew rapidly from 1,700 to 4,000 staff with the emergence of crypto as a recognized asset class. They needed a way to scale their operations while maintaining compliance with mounting governmental regulations.

Challenge

Needing tools that were powerful and structured yet flexible enough to operate in an agile industry: previously using hundreds of decentralized Google Sheets to run launches, roadmap, planning, and requests.
Specifically needed a product launch hub and internal ticketing system to centralize initiatives and optimize synchronicity between departments.
Out-of-the-box software solutions were inadequately flexible for their massive growth, unique workflows, and ever-changing regulatory complexity.

Solution

Architected and launched a flexible request tracker as an internal ticketing hub, which increased synchronicity between teams: Request Stream. Now, when requests are made between organizations, they’re prioritized, tracked, and collaborated on.
Co-created a Product Operating System (ProductOS) with Coda Solutions Architects and Coinbase’s Product Ops teams: Product LaunchCal, Rolling Intake, and Executive Dashboards. Now, product launches help to structure actions and increase regulatory compliance across cross-functional teams.
Reduced redundancies caused by disconnected management tools through synchronous dashboards — from the Strategic Programs dashboard to the CEO dashboard.

Request Stream

Step out of the noisy river of ad hoc email and chat team asks. Confidently manage cross-functional team request workstreams all in one place.

Many ways to gather requests

Asks come from all places — a meeting, a spicy chat thread, virtual water coolers. Request Stream creates easy paths for gathering requests with a dedicated landing page inside the doc and a unique form link URL you can share anywhere, any time someone needs something.

Request submission form — A structured intake form captures the requesting team, responding team, deadline, and a full description of the ask.

All requests flow to one place

It’s easier to prioritize, communicate, and be transparent when everything and everyone is together. A central All Requests database contains every request ever made, while team views and personal views give unique visibility to each stakeholder. Buttons guide teams through the right steps in the process — no ambiguity about what happens next.

Automations — no code required

Without writing a single line of code, time-saving automations keep everyone in sync:

When a new request comes in, ping the point of contact via Slack.
When a request is accepted or rejected, notify the person who made the ask.
When a followed request changes status, send an update automatically — no awkward progress nagging needed.

Bring clarity to asks and gives

Insights dashboard showing who's requesting by team and requests over time — Built-in dashboards show request volume by team and over time — no CSV exports or manual consolidation.

Track and report all in the same doc with a starter set of dashboards. See who’s requesting, how volume shifts over time, and where bottlenecks form — all without leaving the workspace.

Impact

Coda became a key part of Coinbase’s operations, helping them scale during a period of hyper-growth. The Request Stream system reduced the chaos of ad hoc asks across a rapidly growing org, giving teams a structured, transparent way to collaborate across functions under significant regulatory scrutiny.